Handbook of
Digital Interactive Marketing

Handbook of Digital Interactive Marketing

The lessons below are available to you to help you enhance your skills. The goal of these lessons, then, is to help you develop your skills in planning, managing, and implementing the online and digital interactive programs for organizations resulting in their success and competitive advantage.  

First, select the "Preface" lesson to the right.  Make sure you enter your email address!

Second, watch all the lectures.   

Third, take the Quiz.  Your results will be associated with your CRM record.   

Handbook of Digital Interactive Marketing

Course Outline

• Preface
• Introduction
  
  
• Part 1: New Logic of Marketing Relevance
  • Chapter 1: New Marketing Perspectives in Digital Times
  • Chapter 2: New Framework for Digital Marketing
  • Chapter 3: Five-Stage Model of Social Media / Digital Interactivity Marketing
    
    
• Part 2: Five Key Principles of Social Media / Digital Interactive Marketing
  • Chapter 4: Ascertain Realistic & Meaningful Online & Social Media Goals
  • Chapter 5: Influence & Mobilize Social Media Selectively for the Right Customers
  • Chapter 6: Engage With The Relevant Interactive Strategy For Set Goals
  • Chapter 7: Adopt The Best Implementation Approach For Getting Results
  • Chapter 8: Monitor the Right Metrics and Continuously Improve

• Part 3: Moving Forward With Social Media / Digital Interactive Marketing
  • Chapter 9: How To Avoid The Pitfalls Of Social Media / Digital Interactive Marketing
  • Chapter 10: Beyond Social Media / Digital Interactive Marketing