Handbook of
Digital Interactive Marketing

Chapter 1: New Marketing Perspectives in Digital Times - 31:54 minutes

The information professional needs to make their organization relevant to both online and offline internet users, visitors, and customers. It is important that the organization’s digital presence, both the website and social media site pages, be relevant for the user searching for information and interacting with the brands, products, services, and/or organization. Being relevant is very important in the interactive inbound marketing process.

Topics:

  1. What Is Traditional Marketing?
  2. What Is Interactive Marketing?
  3. New Perspectives in Digital Times
  4. Why Should I Care About The Future?
  5. Achieving Relevance with Total CRM

Notice in the following survey, that organizations have a tremendous upside opportunity.  

Excellent Customer Experience

 


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