It is important to determine relevant social media goals, benefits, and roles for any organization. In order to determine relevant, realistic, and meaningful goals, it is important for organizations to clearly understand the current status of their online and social media presence. This requires a diagnostic audit of online and social media interactions. Assessment of the search marketing performance is the primary focus of the diagnostic audit as it allows organizations to interact and engage with customers through online and social media presence.
The online and social media interactive analysis involves evaluating the organization’s website and social media pages looking to understand the status of its online and social media presence. The analysis reports generated from these various tools (the website grader, the SEO reports, and the site analysis tools) provide the organization with an assessment of the website, its blog, and an overview of its current online and social media presence.
Meaningful goals can have an impact on the organization and its product or services. The goals can be set to support and promote customer impact, market impact, financial impact, and impact on the organization’s value.
You will find more infographics at Statista
https://www.statista.com/chart/17613/most-popular-websites/
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