Engagement with customers in the online and social network arena must be made using the relevant social media / digital interactive strategy. Organizations must develop effective strategies for managing their online and social media sites. Three basic interactivity strategies can be adopted - development, enhancement, and enrichment.
Topics:
- What Is Social Media / Digital Interactive Marketing Strategy?
- What Are The Social Media / Digital Interactivity Marketing Functions & Features?
- What Are The Social Media / Digital Interactivity Marketing Programs?
- Inbound Marketing For Lead Generation
- Authority Linking For Online & Social Media Site Augmentation
- Matching The Relevant Interactivity Marketing Strategy With Customers
Social media / digital interactive marketing centers on efforts to create content that attracts attention, generates online conversations, and encourages readers to share the content in their virtual communities and with their social networks. The three key concepts from this definition are content, conversations, and sharing.
Video, if used correctly, can also increase the strength of the brand and as such is a key component in the brand management tactics.
SiriusDecisions predicts that more than 75% of leads will be sourced through inbound channels. Further, given the growth in online social tools, inbound marketing will become the predominant type of marketing.
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