Handbook of
Digital Interactive Marketing

Chapter 7: Adopt the Best Implementation Approach for Getting Results - 9:28 minutes

Implementation of the online and social media / digital interactive strategy is the key for the success of online and social media initiatives of the organization. The selection of the right approach and seamless implementation is the focus as they provide the organization the reward of market success and competitive advantage.

Topics:

  1. How Do You Implement Social Media / Digital Interactive Marketing?
  2. What Are The Key Tasks For Social Media / Digital Interactive Marketing Implementation?
  3. What Are The Precautions of Social Media / Digital Interactive Marketing Implementation?

Implementing social media / digital interactive marketing in the organization is an ongoing and repetitive activity.

The organization’s social media / digital interactive marketing implementation would focus on completing these common tasks including 1) earn the attention of individuals, 2) develop contact profiles, 3) create press releases, 4) execute a blogging plan, 5) optimize and implement a paid search plan, 6) implement a social media strategy, 7) develop, improve, and promote social media sites, 8) develop and implement the authority enhancement plan, and 9) develop referrals.

It is important to evaluate how social media / digital interactive marketing plan would affect customers’ offline and online experience.


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