Handbook of
Digital Interactive Marketing

Chapter 9: How to Avoid the Pitfalls of Social Media / Digital Interactive Strategy - 14:16 minutes

It is important that individuals in the organization know how to engage in social media communication and understand the organization’s policy with regard to social media.

Topics:

  1. What Is Social Media Policy?
  2. What Is Online Reputation Management?
  3. Why Should I Care?

The ten social media policy concepts listed in this lesson provide for the initial step in creating the organization’s social media policy.

Online information is searchable and very often, it is permanent.


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