The focus is on what is happening in the digital interactive market space and how information professionals, marketers, managers, and the organization can participate.
These lessons provide practical guidelines that can help information professionals, managers, and their organizations understand how to communicate with and delight their visitors, prospects, and customers while beginning their digital interactivity journey. There have been tremendous advances in the application of information technology and tools, social media applications and tools, and the uses of information are providing organizations with unprecedented ability to access new customers, locate influencers and opinion leaders, and understand consumer actions. Not only are organizations able to use information technology to their advantage, but so can their customers who increasingly have high-speed internet access and rich media application support.
To reach these potential consumers, the organization must have effective inbound touchpoints, as SiriusDecisions research has shown that buyers have completed 70% of their purchasing journey before speaking to a member of the sales team. Yet, an analysis from McKinsey & Co. suggests a shortage of millions of people without the necessary digital and technological skills by 2023 to successfully and rapidly implement organizational digital initiatives and effectively use the volumes of generated data to shape critical business decisions. A very real problem exists. There are not enough skilled managerial or technically talented individuals available.
Key Points:
- Digital skills gap is widening
- Digital talent gap is hampering digital transformation programs and ability to maintain competitive advantage
- Enhancing skills in …
- search engine optimization (SEO)
- analytics
- social media
- video content creation
- content writing
- web design & development
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