For the information professional ... “Sometimes you need to first know what to do so you can then discover how to do it.”
With that in mind, the purpose of these lessons is to help build a framework to help you know what to do. The lessons will focus on what is happening in the digital interactive market space and describe how you can participate in this new phenomenon. You will gain practical guidelines that can help you understand how to communicate and delight your visitors, prospects, and customers.
Unique Parts of these Lessons:
- New Logic of Marketing Relevance
- Five Key Principles of Social Media / Digital Interactive Marketing
- Moving Forward With Social Media / Digital Interactive Marketing
The first part develops the concept of social media / digital interactive marketing relevance by 1) exploring the new marketing perspectives, 2) discussing drivers and inhibitors, and 3) developing an implementation model for the organization to adopt.
The second part creates five action-oriented key principles to follow. The five action-oriented principles cover 1) making search marketing relevant via realistic and meaningful online and social media goals, 2) influencing and mobilizing social media selectively for the right customers, 3) promoting and engaging with a relevant strategy for set goals, 4) effectively implementing and adopting the best approach for getting results, and 5) monitoring the right metrics and continuously improving.
The third part focuses on ensuring 1) understands the need for an organizational information and social media policy and 2) engages in online reputation management
as well as understanding the impact of privacy issues, ethical situations, and the future direction of the digital interactive marketing and supporting information technologies and tools.
ENTER YOUR EMAIL ADDRESS BELOW!
