Handbook of
Digital Interactive Marketing

Handbook of Digital Interactive Marketing

• Course Overview
• Preface - 6:34 minutes
• Introduction - 9:42 minutes
• Part 1: New Logic of Marketing Relevance - 5:19 minutes
• Chapter 1: New Marketing Perspectives in Digital Times - 31:54 minutes
• Chapter 2: New Framework for Digital Marketing - 24:49 minutes
• Chapter 3: Five-Stage Model of Social Media / Digital Interactivity Marketing - 19:13 minutes
• Part 2: Five Key Principles of Social Media / Digital Interactive Marketing - 7:18 minutes
• Chapter 4: Ascertain Realistic & Meaningful Online and Social Media Goals - 15:42 minutes
• Chapter 5: Influence and Mobilize Social Media Selectively for the Right Customers - 35:58 minutes
• Chapter 6: Engage with the Relevant Interactive Strategy for Set Goals - 25:33 minutes
• Chapter 7: Adopt the Best Implementation Approach for Getting Results - 9:28 minutes
• Chapter 8: Monitor the Right Metrics and Continuously Improve - 32:10 minutes
• Part 3: Moving Forward with Social Media / Digital Interactive Marketing - 2:13 minutes
• Chapter 9: How to Avoid the Pitfalls of Social Media / Digital Interactive Strategy - 14:16 minutes
• Chapter 10: Beyond Social Media / Digital Interactive Strategy - 13:14 minutes
• Take the Quiz (15 Questions)