"Knowledge on Demand" Course Offerings

Big Data and Artificial Intelligence for Marketing Analytics

“Sometimes you need to first know what to do so you can then discover how to do it.”

That is the purpose of these lessons, to create a framework to help you know what to do. These lessons will focus on what is happening in the digital interactive market space and describe how you and your organization can participate in this evolving phenomenon. You will gain insights that can help you and your organization understand how to communicate with visitors and users while you are beginning your digital interactive transformation journey.