Registration for Big Data and AI Driven Marketing Analytics

Preface
Chapter 1: Business Analytics for Professionals
Chapter 2: Conceptual Framework of Business Analytics
Chapter 3: Marketing Analytics for Marketing Decision-Making
Chapter 4: Visualization Tools for Marketing Environment Analytics
Chapter 5: Clustering Tools for Market Segment Analytics
Chapter 6: Classification Tools for Market Targeting Analytics
Chapter 7: Logistic Regression & Forecasting Tools for Customer Behavior Analytics
Chapter 8: Market Basket Analysis for CRM Analytics
Chapter 9: Conjoint Analysis for New Product Design and Development Analytics
Chapter 10: Uplift Modeling Tools for Integrative Marketing Communication Analytics
Chapter 11: Text Mining Tools for Post-Purchase Behavior Analytics
Chapter 12: Digital Marketing Site Analytics
Chapter 13: Digital Marketing Content & User Interactivity Analytics

Big Data & AI-Driven Marketing Analytics