Big Data and AI-Driven Marketing Analytics

“Don’t get me wrong—there are amazing data scientists, but most problems in the business are simple problems. We believe that with automated machine learning we can go faster than most Kaggle Masters (the highest ranked data scientists and machine learning practitioners) and can have smaller resources working on the project.”
- Rachik Laouar, Head of Data Science at recruitment giant, The Adecco Group

This course provides the student or professional with a pathway to follow on their journey toward analytics generation and application. For the individual who has an uncertain understanding of the various tools and techniques used in the analytics process, this pathway toward big data and AI-driven analytics has various milestones to recognize and to follow. As you progress along your journey toward analytics generation and application, the concepts of big data, artificial intelligence (AI) application, machine learning algorithms, analytics tool box, analytics tasks, analytics generation, and analytics interpretation and application will become illuminated.

Course Outline

Course Quiz