Search Engine Optimization (SEO)
for you
Hello, Search Engine Optimization (SEO) is one of the pillar skills offered by Agency M-1.
Why Should I Focus On SEO?
Download the "State of Customer Service in 2020". With SEO, you can understand how consumers are searching for and finding information about your brand. By incorporating SEO strategies in your efforts, you'll increase your website's visibility and rankings.
The Importance of Search Engine Optimization
Conversion Rate Optimization (CRO)
- Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)
- Landing pages, the least popular type of signup form, have the highest conversion rate (23%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (3%). (Omnisend, 2018)
Organic Search
- More than half (50.33%) of searches on Google now end without a click on a result. (Jumpshot via Sparktoro, 2019)
- About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)
E-Commerce
- 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)
- 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)
Local SEO
- 46% of shoppers surveyed confirm inventory online before going to a store. (Think with Google, 2019)
- 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google, 2019)
Voice Search
- 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2018)
- OC&C estimates that $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by 2022. (OC&C Strategy Consultants, 2017) (Source: https://www.hubspot.com/marketing-statistics)
Mobile Search
- As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista, 2020)
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)
How Do I Create A SEO Plan?
Remember, 76% of customers prefer using self service over speaking with an agent by phone.
Self service documentation allows your customers to help themselves, therefore saving your company time and money.
There are many steps to create an outstanding CRM. Let us help you!
Setting up your CRM.
Write CRM articles
Add a support form
Show Me How You Do SEO!
The MISB "Student Help Center" knowledge base is designed to help students as they examine the various student organizations.
Help Me Develop My SEO Plan!
Modules and layouts have been designed to showcase content in a diverse yet consistent manner.
