Social Media Plans
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Social Media

Why Should I Have A Strategic Social Media Plan?

Download the "State of Social Media Marketing in 2020".  This is a free ebook where you can discover social media trends to expand your reach, boost brand awareness, and promote your products and services (Source: Social Media Statistics)

The Importance of Social Media Marketing


  • 43% of U.S. adults get news from Facebook. (Pew Research Center, 2018)
  • As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)


  • 43% of LinkedIn's audience members were female and 57% were male. (Statista, 2020)
  • As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)

Social Media Usage

  • YouTube was the social media platform with the biggest reach among U.S. Gen Z and Millennial internet users in 2019, regardless of gender. (Statista, 2019)
  • By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. (Statista, 2019)


  • During a survey, 30% of responding social media marketers at B2C companies stated they used Pinterest to market their businesses. (Statista, 2019)
  • As of Q3 2019, the share of U.S. females who access Pinterest was 43% where was the share of U.S. males who access the platform was 16%. (Statista, 2019)


  • A 2019 survey found 25% of teens in the U.S. used Instagram the most out of all social networks. (Statista, 2020)
  • Women accounted for 56.4% of Instagram users in the U.S. as of February 2020. (Statista, 2020)


  • In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020)
  • The majority of Snapchat visits by users are generated via mobile phones. (Statista, 2020)


  • As of January 2020, 43.8% of U.S. Twitter audiences were female and 56.2% were male. (Statista, 2020)
  • Twitter generated 87% of its revenue through advertising services in 2019. (Statista, 2020)

Social Media Management

  • Social listening is the number one tactic used by marketers. (HubSpot, 2020)
  • Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. (Statista, 2019)

Visual Content

  • People are twice as likely to share video content with their friends than any other type of content. (Wyzowl, 2019)
  • 83% of video marketers that have used YouTube said it had been successful for them. (Wyzowl, 2019)

How Do I Create A Strategic Social Media Plan?

Remember, 76% of customers prefer self-service over speaking with an agent by phone.

Self-service documentation allows your customers to help themselves, saving your company time and money. 

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Setting up your Social Media accounts.  


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