Before you begin your consulting assignment, it is important that we assess your current skill level. All of our consultants are required to be conversant in emerging technologies.
As such, please complete the following pre-assessment of your skills / capabilities for us to determine your level of competence.
To prepare for you meeting with the LJL Industries executive team, here is background information on the company.
LJL Industries is a traditional brick-and-mortar retail firm and has recently acquired a rapidly growing health and beauty care manufacturing firm. LJL Industries is an established firm headquartered in Toledo, OH. The health and beauty care company also originally started in Ohio and has expanded into other regions and areas. It has been producing personal care products under its various brand labels.
The health and beauty care company is part of the standard industry code (SIC) 2844. SIC 2844 includes businesses that manufacture perfumes, cosmetics, shampoos, body powder, colognes, denture cleaners, lipstick, mouthwash, soap, suntan lotion, toothpaste, shaving products, and other toilet preparations.
LJL Industries' senior executives have decided to expand its operations into an online business. It has begun online direct sales to individual consumers.
You will be working for LJL Industries as a management consultant to improve the new combined company's design, operation, online presence, and digital marketing using the firm’s business intelligence and analytics information.
You will be required to evaluate, compare, and contrast the digital marketing activities of major competitors. You will need to discover and recommend current emergent technology that will provide them with a competitive advantage and secure brand-loyal customers.
LJL Industries has five product lines with 15 major brands. These product lines cover the major portion of the beauty and health care market.
LJL Industries currently doesn’t have any presence or product offerings in cosmetics or baby products and a limited presence in the youth product market.
Planning is performed at the brand level. The five lines that LJL Industries offers products are:
- Skin Care
- Hair Care
- Oral Care
- Shaving Products
- Deodorants
LJL Industries has a presence in the East, Midwest, South, West and International.
The firm reports sales and number of deals by day of the week.
