Blog

Timothy Trombley

Chief Marketing Officer of Agency M-1 Hi I'm Tim Trombley a senior at Wayne State University studying Marketing and ISM. I'm a digital content intern at a local non-profit. My interests include Marketing research and analysis, data analysis, content marketing, social media marketing, email marketing, and SEO.

Website Optimization: Why it's Important and Best Practices

SEO or Search Engine Optimization is important for any website. If you’re unfamiliar with the term, it’s essentially improving your website’s traffic by improving its site ranking. There is a lot going on in the background of your site which contributes to its ranking. I had a unique opportunity to attend inbound 2020 where I got to learn all about website optimization. I attended Lukas Pleva’s panel “How to Optimize your Website like a Pro”. Lukas Pleva is a product manager for HubSpot CMS, he has 7+ years of product management experience. Lukas covered a variety of topics on website optimization including good qualities, the importance of an optimized website, how to check if a site is optimized properly, what HubSpot does to optimize your site and what you can do to optimize your site. We will review all of these topics below.

Email Marketing Techniques What's Working and What's Not

Email Marketing has undergone a lot of changes and the coronavirus pandemic has added to those...