SEO or Search Engine Optimization is important for any website. If you’re unfamiliar with the term, it’s essentially improving your website’s traffic by improving its site ranking. There is a lot going on in the background of your site which contributes to its ranking. I had a unique opportunity to attend inbound 2020 where I got to learn all about website optimization. I attended Lukas Pleva’s panel “How to Optimize your Website like a Pro”. Lukas Pleva is a product manager for HubSpot CMS, he has 7+ years of product management experience. Lukas covered a variety of topics on website optimization including good qualities, the importance of an optimized website, how to check if a site is optimized properly, what HubSpot does to optimize your site and what you can do to optimize your site. We will review all of these topics below.