3 Email Personalization and Optimization Opportunities to Increase Engagement Email marketing is one of the largest and most important marketing channels that a company can leverage to reach its customers. Email provides a unique online one-to-one experience where marketers can talk directly to their customers and leads. Even though email as a marketing channel is in its fourth decade of existence it’s still relevant in today’s vast marketing landscape. In fact: Roughly 80% of marketers have reported an increase in email engagement over the past 12 months - HubSpot In 2019, the number of active global email users amounted to 3.9 billion - Radicati 87% of marketers use email campaigns to nurture their audiences - CMI Email marketing has the highest return on investment for small businesses – Campaign Monitor Email marketing has an ROI of 3800% - DMA
