The Mar-tech landscape grew up to a total of 8,000 Martech solutions.
To help put in perspective the Mar-Tech technology landscape, here is a "graphic".
(Source: https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg)
Notice that there are over 8,000 solutions in this technology stack. Think about that: 1 in 5 of the solutions on this year’s martech landscape weren’t available last year.
As you look at the "map", notice the 6 solution categories, the subcategories, and the number of solutions in each category.
- Advertising and Promotion ( 1. Print, 2. Social Advertising, 3. PR, 4. Video Advertising, 5. Native/Content Advertising, 6. Display & Programatic Advertising, 7. Mobile Marketing)
- Content & Experience ( 1. Interactive Content, 2. Video Marketing, 3. Mobile Apps, 4. Content Marketing, 5. Email Marketing, 6. DAM, PIM, MRM, 7. SEO, 8. Web Experience Building and Management, 9. Optimization, Personalization, & Testing, 10. Marketing Automation and Campaign / Lead Management)
- Social & Relationship (1. Influencers, 2. Community & Review, 3. Social Media Monitoring & Marketing, 4. Advocacy, Loyalty, & Referrals, 5. Conversational Marketing & Chat, 6. Customer Experience, Service & Success, 7. ABM, 8. CRM, 9. Call Analytics & Management, 10. Events, Meetings, & Webinars)
- Commerce & Sales (1. Retail, Proximity, & IoT Marketing, 2. Channel, Partner, & Local Marketing, 3. Ecommerce Marketing, 4. Ecommerce Platforms & Carts, 5. Affiliate Marketing & Management, 6. Sales Automation, Enablement & Intelligence)
- Data ( 1. Audience/Marketing Data & Data Enhancement, 2. Business/Customer Intelligence & Data Science, 3. CDP, 4. Dashboard & Data Visualization, 5. DMP, 6. Governance, Compliance and Privacy, 7. iPaaS, Cloud Data Integration & Tag Management, 8. Marketing Analytics, Performance & Attribution, 9. Mobile & Web Analytics)
- Management ( 1. Agile & Lean Management, 2. Budgeting & Finance, 3. Collaboration, 4. Product Management, 5. Project & Workflow, 6. Talent Management)
References:
- Marketing Technology Landscape - https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/
- The Martech 5000 Database - https://martech5000.com/
Acronyms:
- ABM - Account-Based Marketing
- CDP - Customer Data Platform
- CRM - Customer Relationship Management
- DAM - Digital Asset Management
- DMP - Data Management Platform
- IoT - Internet of Things
- iPaaS - Integration Platform As A Service
- MRM - Marketing Resource Management
- PIM - Personal Information Manager
- PR - Public Relations
- SEO - Search Engine Optimization