Why Is A Domain Name So Important?

A well-defined domain name is critical for branding purposes.

Having a good, solid domain name is very important in this digital age.  It is how people will find you when they search for a product or service.  

What is a Domain Name?

Each computer on the Internet has an Internet protocol (IP) address (a unique string of four numbers separated by periods, such as 123.456.78.9).  Since remembering these IP addresses of websites you are interested in would be difficult, the domain name system (DNS) to assign a unique name to each numeric IP address was created. Thus, a memorable domain name can be beneficial for your organization. 

Reasons why it is important:

• it adds credibility to your business,
• it provides visibility and will create awareness 
• it can establishes you -  it is important for your reputation to claim your "name" online
• it can increase your search engine ranking