The concentration courses are categorized based upon understanding the principles, gaining skills, and delivering content.
Overview of the Digital / Business Analytics Concentration
Business disruptors of the past leveraged technology to re-write the rules of business. Today, innovations from generated insights created from volumes of available data are disrupting business as usual. Given the tremendous volume of data firms are inundated with and the desire to use this data to gain competitive advantage, this concentration addresses the exploding digital / business analytic skills gap by providing context-relevant learning experiences for students focused on developing actionable insight generation competences and enhanced skills.
It has been reported that the United States is facing a shortage of talented individuals possessing digital / business analytical skills required by firms to generate insights into the vast stores of structured and unstructured data. This digital / business analytics concentration highlights the key competences of 1) data management, 2) decision-making support, 3) qualitative and quantitative analysis, 4) applied technology, and 5) mobile delivery competencies that trained professionals must possess.
Yet, the inability to acquire talented individuals is acting as a barrier for firms trying to incorporate digital / business analytics into their processes. Key to successfully addressing this challenge is the requirement to integrate active, skills-based “learning-by-doing” in our curriculum model via hands-on assignments, course projects, and certifications as gaining competence requires both trial-and-error and experimentation.
Instead of just teaching analytics as a mere tool, this concentration educates students with context relevant digital / business analytics concepts that can be utilized for effective decision-making. It combines a unique set of technical and analytical skills along with business acumen providing an in-demand curriculum model.
Digital / Business Analytics Concentration Course Offerings
To complete the Digital / Business Analytics concentration, students must complete at least three courses. Students have the option of completing all six of their required MBA electives from this list. Students are encouraged to work closely with their advisor to ensure that they match the most relevant courses with their career objectives.
Courses are categorized based upon understanding the principles associated with digital / business analytics, gaining skills utilizing insight generation tools, and delivering the content to the end-user or decision maker.
Customize the concentration from these courses (3 credits each)
Principles
-
- ISM 7505: Information Analytics: Inbound Information Technology
- ISM 8000: Data Driven Decision Making
Insight Generation
-
- ISM 7510: Database Management
- ISM 7570: Data Mining
- ISM 8000: Data Visualization
Delivery (Web/Mobile)
-
- ISM 7507: Application Development with Swift
- ISM 7512: Digital Video Creation and Analytics
- ISM 7994: Digital Content Development
Concentration Summary
The Digital / Business Analytics Concentration focuses on positioning MISB students uniquely.
- Purpose: the concentration focuses on providing students with digital / business analytics skills / competencies
- Course Selection: based upon the student’s career objectives, courses are sequenced to provide relevant, timely skills
- Principles: the objectives / goals of the concentration are to provide digital / business analytic competencies so students have sufficient technical skills & understanding to be productive immediately
- Reasonable: the total credit hours required for the concentration ranges from 9 to 18 credit hour