LinkedIn Profile Creation
In today’s new fast paced world, creating an appealing LinkedIn account is essential if you wish to gain the competitive edge over other prospective employees. Having a LinkedIn account can potentially help you gain exposure to recruiters and hiring managers, exemplify your skillset, knowledge and expertise in an area and it is beneficial to use as a research tool to look up relative information about other companies. In this paper, I will explain to you how to create LinkedIn account that stands out from the rest and immediately catches the eye of potential job suitors.
Profile Picture
Choosing the right profile picture goes a long way when creating a profile. You want to make sure that you are wearing attire that is clean and professional. Next, having proper lighting for your photo will help improve the aesthetics of your picture & draw more attention to your page. You want to make sure your profile picture stands out because when people see your picture it is often the first representation, they have of you.
Summary
Turning your summary into your story is another way to differentiate yourself from other candidates. Often when people share their summary on LinkedIn it is a way for them to “check a box”. They put their accomplishments, work experience and things they are interested in in their work experience but do not fully tell a story of who they are and what they stand for. The summary portion of your account is a great way to help others connect with you on a personal level. Don’t be afraid to talk about how you inspire others through the work that you do. Talk about the impact that you have on others and how you desire to grow the size of impact you have on a day-to-day basis with your coworkers. Let your passion for rich relationships and achieving high results exude in the summary portion of your LinkedIn account.
Relevant Skills
Listing relevant skills will help recruiters see if what you bring to the table is a fit for their company. Having the proper skillset in many cases determines whether you receive a position, or not, so you want to market your skills to the best of your ability. For example, “being a team player” is a skillset ever employer desires in an employee. In many situations you will have to work with others to achieve desired results and those that work well with others often make that outcome that much more achievable. Also, being self-driven is a skillset that is highly sought after by 99% of employers. I mean, who doesn’t want an employee that takes initiative to figure things out on their own? Making these skillsets aware to prospective employers will give you the edge and hopefully land you the job you’ve been looking for.
Conclusion
All in all, if you desire to create a successful LinkedIn account, choosing the right profile picture, turning your summary into your story and listing relevant skills will help you set yourself apart from the competition. Having these things checked off will help you grow your network on your page and continue to grow your career into everything you desire it to be.