This is an information systems management course, but will cover some basic principles of marketing. This course introduces a methodology of marketing known as the Inbound method a practice centered around developing enticing content to draw customers to your product or business. In addition, this course will cover analytics to measure the response developed content has elicited and the web traffic generated, as well as offer insights on how to improve content and traffic moving forward.
We’re currently experiencing one of the most revolutionary times in the thought process and tools of marketing so prior experience is not necessary to understand newer best practices. The current best method for marketing is known as the Inbound method, as opposed to the older method of outbound marketing which was more disruptive and relied on practices such as advertisements, passing out flyers, cold calls etc. Even with a limited marketing background you will likely already be familiar with some of the tools used to generate content such as blogs, videos and platforms to post them such as YouTube, TikTok and others, and finally social media platforms including Facebook, Twitter, Instagram, LinkedIn and more. What will likely be new to you are the analytics tools used to measure traffic, shares, followers, changes in sales and more. The course uses HubSpot, a developer of software products for inbound marketing, sales, and customer service to automate analytics tracking and offer insights for improvement.
With the knowledge and tools from this course you will become familiar with the most effective best practices of Inbound marketing. No matter what field you come from there are principles that would be easy to apply to draw customers and traffic to your product or business.
This is written by Christopher Bergum, Simulation Technology Administrator and MBA/Sport & Entertainment Management Student, on February 1, 2021