The skills that you acquire through Inbound Information Technology can be used in the classroom but applying them in real world applications can further enhance your career goals.
Inbound Information Technology is an Information Systems Management (ISM) course that is available for students at Wayne State University. The course educates students in social media skills and how they can be used to analyze data, enhance engagement, and assist in maintaining the platform all-in-one. Additionally, the course prepares you for real world opportunities wherein these skills can be used to further your career.
Some of the well-known careers in the Inbound Information Technology realm are listed below:
- Content Producer
- Digital Account Executive
- Email Marketing Specialist
- Social Media Specialist
A content producer is someone who creates and publishes content for all sorts of platforms like websites, marketing campaigns, social media posts, and much more. This would be a fitting career for someone with vast knowledge of how to manage content on very diverse channels.
Digital account executives are accountable for the lifecycle of a digital strategy, whether that may be the plans for it or how it is executed. They also foster the relationships of clients they work with.
An email marketing specialist is specialized in the creation and curation of email lists and email marketing campaigns. They are talented in their communication skills and are able to connect well with clients. Some of the types of work they create, but not limited to, are newsletters, sales marketing, and even those that are subscribed for weekly updates.
A social media specialist is an individual who is responsible for the curation of content that is meant for publishing on social media platforms. Some common platforms are Instagram, Facebook, Twitter, and Snapchat. They can also communicate with followers and potential customers. Additionally, they can often times provide insight on how to improve a web presence due to having access to many metrics.
These are just a handful of common career paths that are possible through training and certifications in Inbound Information Technology. This area of expertise is constantly evolving and growing, allowing for creativity and a broad range of skills that can be the reason why web presence is soaring. The web is ever changing, and more businesses are looking for ways to get involved. There is an option for every unique situation. Inbound Information Technology allows for students to pursue these paths and find a career that they are fit for.
This article created by Rookshana Liza on January 30, 2021.