What Does ISM 7505 Entail?

How will that class help me in the real world?

This course is an introductory class helping lay the foundation for the concept of inbound marketing. It introduces a new type of marketing strategy that is geared towards tailoring the process of marketing at the individual level. The course provides a high-level overview of various concepts related to inbound marketing such as search engine organization (SEO), inbound links, blogging, page ranking, tagging content, tweeting, publishing content, analytic reports, and social media. 

The structure of the course is geared towards helping its student learn the concepts through lectures taught by the professor supplemented with lectures from SME (subject matter experts). The course gives more importance to the actual learning of the content rather than just being tested which takes the pressure off of the students who may not be great test takers. Armed with this knowledge you can have an immediate edge and impact in a variety of roles in todays ever growing world of micro-marketing.

Written by: Usama Tank - https://www.linkedin.com/in/usama-tank-9b3762a3/