- Student Help Center
- Definitions
- ISM Terms
What Is Account-based Marketing (ABM)?
Simply put, "Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.
References:
- The ultimate guide to account-based marketing: https://blog.hubspot.com/marketing/account-based-marketing-guide
- ABM Software: https://www.hubspot.com/products/abm-software