Introduction to Social Media
Content Creation
Content creation is defined as the gathering of content that is relevant to a particular topic or area of interest and then sharing that content with your audience.
It is important to ensure that you always provide credit to the original creator of that content. Consider linking the content back to or referencing the creator. This also has the affect of helping you build your network as you are referencing a potential thought leader.
Consider sharing content from others that can highlight your content. This diverse content can help highlight you as a thought leader as well.
Tips for successful content creation:
- have a good mix (80/20) of curated content and promotional content
- keep your personas in mind
- survey your audience
References:
- Content Creation:
https://en.wikipedia.org/wiki/Content_creation - Social Media:
https://en.wikipedia.org/wiki/Social_media - Social Media Marketing: Certification Course
https://academy.hubspot.com/courses/social-media