What Is Conversion Rate?

Conversion rate is the percentage of people who take a desired action, whether that's filling out a form or signing up for your newsletter. Let's say you send an email saying complete this survey to 100 contacts and 20 complete it. Your conversion rate is 20%. The higher the conversion rate the better. A high rate means that your marketing campaign is successful and consumers are doing what you want them to do. 

What's a good conversion rate?

Above 10% is considered to be a high conversion rate, on average most see 2.35%. However the percentages of good and bad vary by industry.