Focused on Inbound Information Technology tools and techniques
Course Description
Use of social discovery applications to support and provide a structure for fact-based decision making are available for individuals working to gain insight into complex organizational problems.
You will be employed by organizations competing in this “Age of Networked Intelligence”. According to Donald Tapscott, futurist, the technology genie is out of the bottle. Rapid change, incomplete but voluminous data, and complex, turbulent, competitive dynamics characterize this “Age of Networked Intelligence”.
You are required to become a content manager/creator and also share insights and knowledge about the voluminous data coming into organizations. ISM 7505 introduces you, the graduate student, to the use of social media tools to develop reach and engagement, analytical models to create insights, and inbound information technologies to promote competitive operations. With these tools, independent research in the areas of keyword generation, process and workflow creation, A/B experimentation, search engine optimization, intelligence gathering, and campaign development and tracking is required and expected. Your research focuses on generating insights and making strategic recommendations.
Learning Objectives
By the end of the course, you will be able to:
- perform critical thinking using inbound information technology analytic models
- articulate the fundamental concepts of inbound information techniques, tools, and technologies
- develop a research avenue for the investigation of competitive activities
- practice presentation and communication skills
- expand the ability to think and reason rigorously using pattern detection
- apply social media tools and applications to various organizational scenarios
Course Preview
If you are interested, take a look at the course website at ... http://inbound.business.wayne.edu/ism7505
