In this blog post, we will be exploring both the purpose of your website and how to generate a positive user experience. "When growing your business or brand, a well-made website is one of the most important tools you have in your toolbox. As a vessel often providing the first (and possibly only) interaction potential customers have with you, it can strongly influence their first impression of your company, agency or organization, so it's worth it to make your website as appealing and user friendly as you can." Rachael, Information Management Graduate Student
