What is the Utility of ISM 7505: Inbound Technology?

What is the utility of ISM 7505 beyond course credit and/or program requirement for someone who is not seeking a marketing career path?

You might ask yourself “what is the value of ISM 7505 Inbound Information Technology if I already have a job that is not really related to marketing? Why should I take a course about Inbound Information Technology?”

Three advantages come to mind immediately.

1. Gain a better understanding of how social media works from a business perspective.

Use this information to be a savvier consumer.

LinkedIn, Facebook, Instagram, Twitter, TikTok – ALL social media are platforms used by familiar brands and businesses that are working hard to earn your attention and money.

What information are you providing to companies when you interact with the platforms?

You might want to adjust your approach to social media in general or make some tweaks to your profiles on the various sites.

2. Think about your current employer and how is marketing done there. What role does your position play in that marketing plan?

Do you have opportunity to attract, engage, or delight?

Everyone is in sales! What can you do to ensure that current customers are getting all the information they need and will be singing the company’s praises to their colleagues and business contacts? Maybe you are in a position not directly tied to sales and marketing but there is always opportunity to reach across silos and provide expert commentary or maybe even a simple content review for your company’s website. Now that you have a better understanding of how the inbound aspect works you might be able to see chances to have input that you never noticed before.

3. Pure Learning.

Henry Ford is attributed with saying “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”

Sometimes the simplest answer is the most profound.

There is so much that can be done with the information learned in the Inbound Information Technology course. You can advance your career with the knowledge you learn in ways you would not have even thought of before the class. And if the effort to expand your scope or change anything about your career is not something you are passionate about, then at least you will gain an insider’s knowledge of the social media world and how companies are using and storing your information.

No matter what your motivating factor for taking this course, you will gain valuable insights that are useful in everyday life.