Why Social Media Should Be a Part of Your Inbound Marketing Strategy?

by Aja Pruitt Aja Pruitt | Jan 28, 2021 8:00:00 AM

Social media is an important part of inbound marketing because it can be a quick way to collect valuable data.

There are many reasons why companies and organizations utilize social media in their digital marketing strategy. Social media is a way to deliver not only relevant but enjoyable content to its targeted audience. It is also a great way to stay engaged with viewers and/or potential customers. 


To help convince you of the importance social media has when it comes to inbound marketing, here are a few more essential reasons why social media should not be left out:

  • Social Media Helps Build a Brand

    The old methods of bringing in customers can be called a thing of the past. Social media is a fast way to present your brand to its audience. Social media gives people the chance to present their product, service or idea in many different forms, pictures, videos, etc. It is also a great way for you to tell the company's story. Give the customers more information about the product or service you are providing. 

  • Social Media is Inexpensive

    Not only is social media a way to reach a large amount of people but it is also very inexpensive. Compared to "traditional" ways of marketing, such as, billboards, commercials, telemarketing and fliers, most social media platforms are free! 👍

  • Social Media and Customer Relationships 

    The beauty of using social media is it can sometimes cancel out the middleman, customer review websites. Social media is a great way to gain customer insight on your brand. Engaged participants will usually express their love or hate for your brand via the company's social media page. Social media is also a great way to answer customers questions and concerns the customers may have.

    Social Media icons
  • Social Media is Trendy 

    In this era, a company having social media platforms is the norm. A company without social media can be detrimental to a company's image. Companies not having any social media can cause customers to be hesitant to buy or try out the product. Customers love having the company at the palm of their hand, literally. It is easier for a customer to find more about the company through its social media platforms.

  • Social Media Increases Website Traffic 

    Without social media it would be more difficult to draw in customer traffic on the company's website. Social media is a perfect way to help customers find out more about the brand. Linking the company's website in the account bios or even hinting under a content post, "To find out more information about this product make sure to check out our website", is a great way to increase website traffic. 

  • Social Media Increase Sells 

    Not only does social media help increase website traffic but it can also help increase product sells. The increase of customer engagement can be an opportunity for the company to make more sells. Customers main reason for visiting a company's website is to learn more about the company and what they have to offer. If the customers are impressed by what they see this may just end with the company gaining a new loyal customer and money in their pockets. 

Regardless if you like it or not but social media has become the new wave for digital marketing. It is proven that the power of social media is unmatched. There are a lot of different ways companies can use social media for its own personal gain. The need for social media interaction is an essential factor, it helps reveal the company’s personality, helps gain customer insight and helps market your product and service. If done correctly, incorporating social media in your inbound marketing strategy can be very beneficial in the long run. So, what are you waiting for? Get to marketing! 

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